Are residence enchancment exhibits altering the buying path to reno initiatives?

Are residence enchancment exhibits altering the buying path to reno initiatives?

Oct 27, 2022

A college research finds owners are more and more influenced by residence enchancment media, resulting in persevering with anxiousness about whether or not their properties are measuring as much as requirements.

“Traditionally, residence is known as a spot for you and your loved ones that represents who you’re,” stated Annetta Grant, Bucknell College Freeman Faculty of Administration professor, in a press launch. “The house enchancment media is shifting that to an understanding of the house as your greatest asset that should meet some market requirements.”

The recognition of industrial-grade home equipment, massive kitchen islands with bar stools, open flooring plans, impartial colour schemes and spa-like loos is attributable to owners attempting to dwell as much as “the trendy tastemakers of residence design” featured on residence enchancment TV exhibits, magazines and blogs, the research concluded.

“Uniqueness is shunned whereas skilled experience and market requirements are celebrated,” stated Ms. Grant.

In lots of instances, owners partake in continuous renovation initiatives, seemingly by no means glad with the upgrades. The researchers concluded that companies will help shoppers experiment extra in refurbishments by creating platforms that remember uniqueness.

Houzz & Residence’s eleventh annual owners survey discovered residence renovation exercise and spend reaching a four-year excessive. Stated Marine Sargsyan, Houzz workers economist, in a press release, “Market fundamentals, together with restricted and getting older housing inventory, proceed to propel the house renovation market.”

A survey from FrogTape that got here out in February discovered that on the subject of design inspiration, owners are most certainly to show to residence renovation magazines (59 %) or blogs/web sites (49 %). Sixty-nine % agreed being indoors throughout the pandemic had impressed them to renovate their properties.

The “ninth Annual LightStream Residence Enchancment Tendencies Survey,” launched in March, discovered some renovation challenge planners in search of emotional success, not only a return on funding. Just one in three (34 %) owners felt joyful of their residence and almost one in three (29 %) cited being “pleased with an area for years to return” as an vital purpose why they’d put money into a 2022 renovation challenge.

DISCUSSION QUESTIONS: How has the recognition of residence enchancment tv, magazines and blogs influenced residence renovation initiatives? Ought to residence enchancment retailers emphasize return on their housing investments over creating personalized dream properties?


“The recognition of residence enchancment endures and good retailers ought to spotlight their choices appropriately, whether or not it’s making a dream residence or renovating for resale.”

“Completely, residence renovation content material conjures up us to put money into our nest.”

“I might encourage huge field residence facilities to enchantment to ladies, and create new performance on their apps to assist clients discover what they’re searching for.”